Product & Digital Marketing
Launch products people can't ignore. Master positioning, paid performance, SEO and go-to-market strategy.
Course Overview
Marketing a digital product is a different discipline from marketing anything else: the feedback loop is measured in hours, the budget is reallocated weekly, and everything you claim has to survive contact with the analytics.
This programme covers both halves of the job — the product marketing side (who is this for, why should they care, how do we say it) and the performance side (which channel, what budget, what did it return).
Course Outline & Modules
Expand each module to see the topics you'll cover.
- What product marketing is versus digital marketing, and how they connect
- Understanding digital marketing and its channels
- The role of marketing in product growth
- The customer journey and the marketing funnel
- Key channels and how they work together (SEO, SEM, social, email, content)
Like what you'll learn? Secure your spot in the next cohort.
Skills you'll gain
The stack and craft you'll walk away fluent in.
- Positioning, messaging & value propositions
- Buyer personas & market research
- Paid performance marketing (Google, Meta, LinkedIn)
- Google Tag Manager & GA4 conversion tracking
Roles this prepares you for
Where our graduates step in after course + internship.
Projects you'll build
Who it's for
Built for people ready to put in real work.
Ready to start Product & Digital Marketing?
Apply now to secure your seat, or apply for a scholarship if funding is a barrier.