Social Media Marketing
Build brands, grow communities and run paid campaigns that convert across Instagram, TikTok, LinkedIn, X and YouTube.
Course Overview
Social media marketing is two jobs wearing one title: the creative job of making something worth stopping for, and the analytical job of proving it moved a number.
This programme covers both. You'll build content pillars, brand tone and calendars on one side, and campaign structure, targeting, budget and ROAS reporting on the other.
Course Outline & Modules
Expand each module to see the topics you'll cover.
- The evolution of social media and its impact on business
- Understanding platforms and audience behaviour
- The marketing funnel and social media touchpoints
- Organic vs paid social: how they work together
- Key metrics: reach, engagement, conversion, retention.
Like what you'll learn? Secure your spot in the next cohort.
Skills you'll gain
The stack and craft you'll walk away fluent in.
- Social strategy & content pillars
- Content calendars & scheduling (Buffer, Hootsuite, Notion)
- Short-form creative (Canva, CapCut)
- Analytics & ROAS reporting
Roles this prepares you for
Where our graduates step in after course + internship.
Projects you'll build
Who it's for
Built for people ready to put in real work.
Ready to start Social Media Marketing?
Apply now to secure your seat, or apply for a scholarship if funding is a barrier.